Tourism Marketing Trends:
So far the profile of the new tourist. And the new tourism marketing plan? Here are a series of trends to take into account in your strategy:

Humanization of the brand and storytelling.

The tourist experience will be the focus. To do this, we must make use of a good story, know how to transmit it, know how to create it and know how to provoke it. Brands will cease to be brands, and will become ‘colleagues’ of tourists who encourage them to make a certain trip or activity.

Tourist marketing yes, but personalized.

As we mentioned before, the client will be willing to receive messages from the marketing department of a specific company, but he does not want to receive the same message as hundreds of other clients like him. The personalized treatment will make you feel special for the brand, it will be the key to loyalty and fundamental in tourism marketing.

Mobile device always in hand.

This trend may not surprise you. The growth in the use of mobile devices is unstoppable, and the tourism sector has also been affected by it. Attention! Not only do they come to the company and make their purchase by mobile, but this device is the most used while they are living their tourist experience.

Real ratings from other customers.

The phenomenon that TripAdvisor made fashionable is applicable to any company in the sector. For the tourist it will be essential to have an opinion from another user. And be careful not to want to deceive him because you may be digging the grave of your reputation.

Knowing how to be on social networks.

New users will accept the presence of chatbots in the brands, as long as they benefit the immediacy of the messages and do not influence, excessively, their personalized attention. For these cases, they will want to talk to a human who knows how to be on the social network on duty.

And the social network on duty will be Instagram.

The visual, the photographic, the truthful … There are many characteristics that have supported Instagram in its growth in recent years. And tourism is one of the sectors that can take the most advantage of it, as long as the content is attractive and well cared for. The great opportunity in this tourism marketing plan lies, without a doubt, in Instagram Ads.

The video: short and for publicity. If before we talked about the importance of Instagram, we cannot miss the video format in the sector. The purpose is to convey sensations, emotions, but always in a short, accessible, easy to consume way. Advertising in video format will also mark a before and after in tourism marketing.

SEO adaptation to voice searches. Alexa, Siri or Cortana will be the ones to answer customer questions. The SEO strategy of the tourism sector must approve the voice and incorporate keywords that may ask.

Emails that contribute.

Although there is always talk of the inability of email marketing campaigns, they are still present in our marketing plans. Tourism will be a sector that continues to take advantage of it, as long as it reflects in the same email all the trends set out above: mobile, personalized, with dynamic content, that adds value, etc.