Here we will show what is affiliate marketing, benefits of the strategies, the main platforms and the implementation steps of an affiliate program.

they are an alternative to the ppc strategy (google adwords or content delivery network) they are increasingly expensive, because it works by auctions. Affiliate marketing seduces more and more advertisers to its revenue sharing model and sales volume that it had.

Affiliate marketing accounts for 8-12% of online market investment in mature markets. In Latin America it faces many challenges, due to the lack of strong networks and the lack of education of digital marketing professionals on the subject.

what is affiliate marketing?

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Affiliate marketing is a digital marketing strategy based on the achievement of results. Companies or websites, called affiliates, are responsible for advertising to merchants by publishing advertisements or promotions. affiliates get a commission when the visitor enters the website and takes an action (click on a banner, register, buy, etc)

digital marketing will have three actors:

The customer makes a purchase (or action defined as a target) on the advertiser’s website after being referred.

the affiliate promotes the advertiser through her website, newsletters, her twitter account, facebook, her channel, youtube, etc.

The advertiser provides the affiliate with the necessary promotional tools and pays for clicks or referred sales.